The Foundation of a Great Finish
Benjamin Moore Fresh Start Primers
The right primer for every surface, plus expert advice from an authorized Benjamin Moore dealer on the Upper East Side.
A beautiful, lasting paint job starts long before the topcoat goes on. At New York Paint & Hardware, an authorized Benjamin Moore dealer since 1986, we stock the full Benjamin Moore Fresh Start primer line and help Manhattan customers pick the primer that gives their project the best possible foundation.
A Primer for Every Job
Fresh Start is Benjamin Moore’s premium primer line, with distinct formulas built for different jobs. The lineup includes a high-hide all-purpose acrylic primer, an oil and alkyd primer, a multi-purpose primer, and problem-surface sealers. Each is engineered to solve a specific challenge, so you are never forced to make one product do a job it was not designed for.
Use the Right Primer
Matching the primer to the surface is the secret to professional results. Reach for the right Fresh Start formula when you are coating new drywall, sealing bare wood, or blocking stains such as water stains, smoke, and tannin bleed. Other formulas are built to promote adhesion on glossy or hard-to-coat surfaces, or to cover dark colors before a lighter topcoat so the new color reads true. Good priming leads to better coverage, truer color, and longer-lasting results. Not sure which one fits? Ask our staff which primer is right for your surface.
- High-hide all-purpose acrylic primer for everyday jobs
- Oil and alkyd primer and a multi-purpose primer
- Problem-surface sealers for stain blocking and adhesion
- Seals new drywall and bare wood for an even base
- Blocks water stains, smoke, and tannin bleed
- Covers dark colors before a lighter topcoat
Right Primer, Right Surface
Formulas for drywall, bare wood, glossy surfaces, and problem stains, so your topcoat has the ideal base.
Stain Blocking
Seal in water stains, smoke, and tannin bleed so they never bleed through your finish.
Better Results
Good priming means better coverage, truer color, and a finish that lasts.
Visit or Reach Us
Tell us about the surface you are painting and we will match it to the right Fresh Start primer, then arrange free same-day Manhattan delivery on orders over $100. See our complete lineup on our Benjamin Moore Paint page. Stop by New York Paint & Hardware at 1668 1st Ave, New York, NY 10128, call 212-249-1614, or use the form below.
Not Sure Which Primer You Need?
Describe your surface and project and we will tell you which Fresh Start primer fits best, help you color match, or arrange free same-day delivery.