Benjamin Moore Aura

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Aura is Benjamin Moore’s premium interior line, and it is what we reach for when a project demands the best. At New York Paint & Hardware, an authorized Benjamin Moore dealer on the Upper East Side since 1986, we have seen Aura turn deep, demanding colors into walls that stay vivid for years.

Color Lock Technology

Aura is built around Benjamin Moore’s proprietary Color Lock technology, which locks pigment in place for color that is rich, true, and fade-resistant. Even the deepest, most saturated shades stay looking the way they did on the day you painted them.

Coverage, Durability, and Easy Living

Aura delivers outstanding coverage and hide, often finishing a job in fewer coats. It is self-priming, so you can skip a separate primer on many surfaces, and it is low-VOC for a more comfortable indoor environment. Once cured, the finish is highly durable and easy to clean, standing up to repeated washing and scrubbing without losing its look.

Finishes and Specialty Options

Aura is available in Matte, Eggshell, Satin, and Semi-Gloss finishes for interiors. For bathrooms, Aura Bath & Spa is a matte option engineered for humid spaces, with mildew resistance that holds up to steam and moisture.

When We Recommend Aura

• High-traffic rooms that take a beating and still need to look great
• Deep, saturated colors where you want the truest possible result
• Bathrooms and humid spaces, with Aura Bath & Spa
• Clients who simply want the very best Benjamin Moore offers

Looking for the right line for your project? See the full range on our Benjamin Moore Paint hub.

Visit or Reach Us

Tell us about your room and your color, and we will confirm whether Aura is the right choice and mix it for you. Stop by New York Paint & Hardware at 1668 1st Ave, New York, NY 10128, call 212-249-1614, or use the form below.